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Merchandise is the driving force behind the franchise.
This page serves as a directory to the different sorts of merchandise.
Toys[]
Toys are the primary form of merchandise.
Speculation: Most toys are produced by Hasbro. Some toys are licensed out to third parties.
The "Toys" navbox should appear on any character's page that has a toy.
Brushables[]
Brushables are the "bread and butter" of the franchise. These are soft plastic figures with rooted hair. Tails are usually held in place with a metal washer on the inside, rather than also being rooted.
For ID help: Ponies by Pose
Mini Figures[]
Mini figures are small plastic figures that are smaller than the standard three-inch size. Some of these figures do have some sort of identifier, usually a printed-on code, which is used for both ensuring that one of each character is included in a shipment and for those in the know to purchase a specific figure.
For ID help: Mini Figure ID
Plush[]
Plush toys are fabric toys with some sort of filler, usually polyfill. These are both made by Hasbro and licensed out to other manufacturers.
Playsets[]
Playsets are toys where the main appeal is a building for pretend play. Some of these playsets may come with a toy, some may not.
Board Games[]
Yes.
Puzzles[]
Yessss
Prototypes & Unreleased[]
Toys and merchandise that were never released.
Books[]
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Clothing[]
Clothing.